Revista Multidisciplinaria Perspectivas Investigativas
Multidisciplinary Journal Investigative Perspectives
Vol. 4(1), 45-52, 2024
Relación de la responsabilidad social corporativa con la salud y seguridad ocupacional en la construcción
Relationship of corporate social responsibility to occupational health and safety in construction
Viviana Carolina Salgado-Rodríguez
Jorge Andrés Torres-Jerves
Marco Benito Reinoso-Avecillas
50
competitive in an environment in which OHS is progressively gaining importance with the CSR
management model, thus becoming an investment that yields concrete benefits (Martínez-
Oropesa & Montero-Martínez, 2015).
CSR emerges between the nineteenth and twentieth centuries as a voluntary response from
industry, as it showed influence in resolving conflicts with society by creating standards and
guidelines established through partnerships between government and business, contributing to
development and sustainability. It can be noted that around 1930, companies started to
implement CSR practices, although at that time they were not called CSR. These social actions
were aimed at addressing the rising unemployment and poverty experienced during the Great
Depression in countries such as the United States and in the regions of Europe and Latin
America (Palacio-Flórez, 2020).
Corporate social responsibility contributes to profit generation and competitiveness by
combining two essential objectives of companies, which is to make profit and meet the demands
of society (Lara-Manjarrez & Sánchez-Gutiérrez, 2021). As such, CSR is the subject of attention
from governments, researchers and entities, who evaluate companies' commitment to protecting
the environment, supporting society and boosting economic development. Consequently,
companies must develop ethical and responsible strategies that consider all their stakeholders:
partners, employees, customers, community, suppliers, government authorities and agencies
(López-Salazar et al. 2017). The relevance of human capital in companies has led to CSR
initiatives being proposed in the field of human resources, highlighting the importance of
implementing programmes that encompass and focus on values such as continuous training,
teamwork, recognition, benefits, health and safety for workers.
Being an activity considered high risk, occupational accidents in the construction sector in
Ecuador, as in many countries, are a cause for concern and demonstrating a commitment to
employees also offers advantages to companies, which undoubtedly leads to improved
productivity, efficiency, achievement of objectives and quality in the operations carried out,
resulting in better financial performance and a strengthened corporate image (López-Salazar et
al. 2017). However, at present, although it may be somewhat paradoxical, many employers still
show resistance to allocate economic resources for the implementation of safety and health,
despite understanding and accepting this reality (Martínez-Oropesa & Montero-Martínez, 2015).
The importance of Corporate Social Responsibility (CSR) in contemporary business is
undeniable. It is conceived as an essential business philosophy for both sustainability and
competitiveness. CSR promotes economic development in harmony with ethical, social and
environmental values. This approach extends to the field of human capital, where the need to
implement ethical and responsible human resources programmes is emphasised. However,
despite recognising the importance of occupational health and safety (OHS) within CSR, in
high-risk sectors such as construction, there is still resistance from some employers to allocate
resources for its implementation and despite all efforts, occupational accidents and illnesses
continue to be a reality (Ormaza-Andrade et al. 2020).
This is sometimes due to a lack of adoption of the necessary measures, either because of a
lack of knowledge, the influence of economic factors or, above all, the ingrained work culture.
The prevention of occupational risks is recognised as one of the most effective ways to improve
working conditions and quality of life in general and is directly related to CSR. The identification
of risks in the workplace can broaden the understanding to pay attention to factors that
previously went unnoticed by improving workplaces and creating a suitable working
environment. This phenomenon reveals a paradox where, despite understanding the reality and
importance of OHS, there is a reluctance to invest in measures that could improve both
productivity and corporate image (Córdova-Hernández et al. 2023), (Pimenta et al. 2022).
CONCLUSION
Significant divergences between regions have led to disparate perceptions of the meaning and
applicability of Corporate Social Responsibility (CSR). This phenomenon has impacted on the
understanding of how CSR can play a relevant role in the business environment, especially in