Resource optimisation strategies to improve hotel profitability: The case of the el Molino hotel in Riobamba, 2024 [Estrategias de optimización de recursos para mejorar la rentabilidad hotelera: Caso hotel el Molino de Riobamba, 2024]
DOI:
https://doi.org/10.62574/rmpi.v6iespecial.509Keywords:
hotel industry, resource management, financial resourcesAbstract
The aim of this research was to analyse resource optimisation strategies to improve hotel profitability at the Hotel El Molino in Riobamba in 2024. To this end, the methodology employed a mixed-methods approach with a descriptive scope and a non-experimental design, supported by a Likert-scale questionnaire and direct observation applied to a census sample of 15 employees from the administrative and financial departments. The results showed high internal consistency of the instrument (α = 0.802), an overall mean of 3.33, and acceptance levels exceeding 90% for cost control and internal optimisation; shift planning achieved 80% total agreement and the analysis of technological data recorded 73.3%. The efficient management of operational, human, technological and strategic resources has a direct and positive impact on the establishment’s profitability.
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